Business Online Collaboration Dichotomy

The goal of creating a collaborative enterprise might seem like an essential requirement that all forward-looking business leaders would actively support. However, fear of the unknown sometimes makes intelligent people react in ways that, in hindsight, appear totally illogical.

A case in point, Cisco announced results of a global study that found that while 77 percent of IT decision makers surveyed plan to increase spending on internal collaboration tools, company employees believe that their ability to collaborate is constrained by their own employer policies.

That said, more than a quarter of those who work at organizations that prohibit the use of social media applications admitted to changing the settings on their corporate devices to gain online access -- claiming they "need the tools to get the job done."

This new insight was attained by investigating practices at medium to large enterprises -- those with more than 250 employees. The study, conducted by InsightExpress, surveyed 2,023 corporate end-users and 1,011 Information Technology Decision Makers (ITDMs) from 10 countries.

Progressive Use of Online Collaboration Tools
The research found that ITDMs around the world recognize the importance of collaboration tools to the future success of their business, with India and China being the most progressive in adopting the technology.

Consequently, many ITDM respondents said that they are planning to increase their spending on collaboration technologies over the next year, identifying video conferencing, Web conferencing and IP telephony as primary areas of investment.

• Globally, 96 percent ITDMs and end users recognize that collaboration tools have a role to play in the future success of their business.
• Of those surveyed, 77 percent of ITDMs expect investment in collaboration tools to increase between now and October, and 56 percent expect their spending on collaboration tools to increase by 10 percent or more.
• Productivity and efficiency were identified by both end users and ITDMs as the primary benefits of increased collaboration -- with 69 percent of end users regularly using advanced collaboration tools, such as video and Web conferencing, to help them complete tasks at work more efficiently.
  

Why Employees Defy the Policy Restrictions
Employees identified a variety of frustrations with devices and applications at work. These include restrictions set by IT managers on the types of collaboration technologies that can be used at the workplace, a lack of integration among the applications, non-compatible formats (video, data, voice), and the limited number of collaboration tools at their disposal.

• Slightly more than half (52 percent) of organizations prohibit the use of social media applications or similar collaboration tools at work.
• Half (50 percent) of the end users admit to ignoring company policy prohibiting use of social media tools at least once a week, and 27 percent admit to changing the settings on corporate devices to get access to prohibited applications.
  

The study also highlights how end users are clearly motivated by the benefits gained from increased collaboration, but also identifies a need for some enterprises to adapt their corporate processes and organizational culture.

• When asked to identify how collaboration benefits them, 45 percent of the end users pointed to improved productivity and efficiency, 40 percent noted they receive assistance in solving work-related problems, and 31 percent enjoyed accelerated decision making.
• Ease of use (58 percent), the ability to communicate anywhere and at any time (45 percent), and features and functionality (37 percent) are the three most desired attributes of a device or application.
• End users believe that elements of corporate culture can inhibit their ability to collaborate successfully: 46 percent feel that all decisions are made by people at the top of their organization, and 39 percent say colleagues are not willing to share information when it does not benefit their own business unit.
  

The research is the second of a two-part series that Cisco has commissioned to explore the impact of social networking and collaboration in the enterprise. Cisco previously shared findings that explored how organizations use consumer social networking tools to collaborate externally.

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Guests Check-in to a TelePresence Suite

The American hospitality industry has suffered from the global economic meltdown. While room rates sank nearly 9 percent for the U.S. hotel industry overall, luxury hotels saw their rates decline more than 16 percent, according to a market study by PricewaterhouseCoopers.

Was the "frugal consumer" phenomenon to blame? Actually, they're not the main culprit. Business people that chose to travel to meet their customers and suppliers are still not likely budgeted to stay at the pricier hotel properties.

What's a savvy upscale hotelier to do, given this scenario? Follow a customer demand trend that has gained momentum -- where spending has risen, based on a solid ROI justification.

Starwood Hotels & Resorts unveiled its first in-hotel Cisco TelePresence meeting suites with a virtual, interactive meeting spanning across two continents. The W Chicago City Center and Sheraton on the Park Sydney are the first in Starwood's global portfolio to introduce the new meeting facilities.

Borderless Face-to-Face Collaboration in Action
Guests and corporate clients were brought together in a true-to-life meeting setting, despite more than 9,000 miles apart and the 17 hour time difference. Participants in both locations had a seat at the table and were able to meet "face-to-face" -- utilizing ultra-high definition video, superior audio and life-size imagery of all participants.

In June of 2009, Starwood announced a partnership with Tata Communications and plans to build Cisco TelePresence rooms in 10 properties worldwide. In addition to the Chicago and Sydney hotels, two more TelePresence meeting suites will open in the first half of this year -- including the Sheraton New York Hotel & Towers and Sheraton Centre Toronto.

Other planned locations include The Westin Los Angeles Airport, with the anticipation to expand the offering to key domestic and international business markets such as Dallas, San Francisco, Brussels, Paris, Hong Kong and Frankfurt. As an industry first, reservations for these TelePresence rooms can be made instantly using the Tata Communications online portal.

"The launch of the new Cisco TelePresence meeting suites at the W Chicago and Sheraton on the Park Sydney is another example of Starwood's commitment to innovation by offering our clients an exciting, new meetings solution that facilitates a 'face-to-face' meeting in the same room regardless of global location," said Christie Hicks, Senior Vice President of Global Sales for Starwood. "We have a great partner in Tata Communications and look forward to continuing opening new meeting facilities throughout our portfolio of hotels around the world."

Latest Video Meeting Technology, On-Demand
Cisco TelePresence provides life-like, high definition, conferencing facilities with superior audio, video and environmental qualities allowing participants to meet their colleagues, customers and business partners across a virtual table. The public facility enables those who don't have a corporate TelePresence room to utilize this new benefit at an affordable per-hour rental rate.

Tata Communications has several operational public rooms in India (Mumbai, Bangalore (x2), Chennai, Hyderabad, Delhi and Gurgaon), UK (London) and USA (Boston), Manila with PLDT in the Philippines and Johannesburg with Neotel in South Africa.

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TelePresence Gains Momentum at Retailer Show

The National Retail Federation (NRF) released its 2010 economic forecast, projecting retail industry sales to increase 2.5 percent from last year. In contrast, total industry retail sales for 2009 had actually declined by 2.5 percent.

"As we continue to see signs of improvement throughout the U.S. economy in 2010, overall sentiment will begin to lift, making way for slight increases in consumer spending," said NRF Chief Economist Rosalind Wells.

While this past year certainly has been a challenging one for most retailers, they continue to seek out ways to apply business technology that helps to transform both their in-store communications and the way they interact and collaborate with their primary suppliers.

Earlier this month, the NRF 2010 "Big Show" attendees were able to once again experience Cisco TelePresence systems and AT&T services in action. The above video includes insights from some of the people who shared their perspective about how business video adoption will positively impact their customer experience and operational productivity.

TelePresence Provides Competitive Edge
"Telepresence gives us something up on the competition, by being able to leverage the expertise that we have in one of our stores, and now use it across an entire region" said David Bash, CIO at Nebraska Furniture Mart, after participating in the AT&T Telepresence Solution demonstration.

To thrive in today's economy, you have to be able to collaborate with colleagues, partners, and customers around the globe at a moment's notice. At the same time, you need to conduct your business in such a way that it enhances the quality of your key relationships.

In 2010, we'll likely see more creative applications of visual conferencing technology, as borderless collaboration continues to mainstream across all manufacturing industries and commercial service sectors.

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