Global Alliance Paves Way for Enterprise Cloud Services

Orange Business Services together with Cisco, EMC and VMware have formed a business alliance, called Flexible 4 Business -- to offer end-to-end cloud computing services for enterprises. This business alliance will help customers easily transition to cloud computing and gain the infrastructure flexibility, cost reduction and business performance optimization cloud computing enables.

Orange Business Services will be the service provider for the business alliance and will deliver the four types of pay-per-use managed cloud solutions based on the industry-leading technologies from the four partners.

Through Orange Business Services cloud portfolio supported by the Flexible 4 Business alliance, enterprises can realize the benefits of having IT as a service without the concern of building their own cloud computing infrastructure. Through a single service provider, customers will be able to accelerate the deployment of highly secure cloud services across their enterprise while reducing management complexity.

Orange Business Services is certified at the highest level by Cisco, EMC, and VMware to bring the network, server, storage, virtualization and management expertise necessary to integrate the entire cloud solution on a global basis. As the service provider in all Flexible 4 Business engagements, Orange Business Services will commit to tiered end-to-end service level agreements (SLAs).

"Orange Business Services has a long heritage in providing managed datacenter services and hosting and has combined this with its networking and security expertise to provide a growing suite of cloud computing services," said Peter Hall, principal analyst at Ovum.

"The Flexible 4 Business alliance brings together leading players in cloud computing so enterprises can have the confidence that solutions, including private cloud, are delivered and managed on a global scale to the highest standards."

Managed Cloud Services offered by Flexible 4 Business:

Infrastructure-as-a-Service (IaaS):
Private cloud: Customized solutions based on Vblock Infrastructure Packages that combine best-in-class virtualization, networking, computing, storage, security, and management technologies from Cisco, EMC and VMware, together with a comprehensive service catalogue (computing, storage, operating systems, middleware) based on platforms hosted in Orange datacenters, sub-parties datacenters or in customers datacenters. The related services are managed by Orange Business Services on an "as-a-service" mode enabling the expected flexibility in a highly secured environment. Back-up services: Highly secure hosted and managed back-up solution delivered as-a-service: evolving and charged according to real usage, enabling customers to benefit from an effective solution that grows with their requirement and does not require initial investments.

Software-as-a-Service (SaaS):
Security services: Enable the ability to offer anti-virus and URL filtering solutions as-a-service. These SaaS solutions enable all users to benefit from immediate protection even when out of the office, and for customers to roll out precise security policies within seconds. Unified communications services: Comprehensive unified communications solution hosted and managed from Orange Business Services datacenters to reduce costs. Services are available from all types of terminals. Administrators can allocate services as required and therefore adapt usage and costs to the precise needs of the company.

"Cloud computing has truly come of age with Flexible 4 Business," said Vivek Badrinath, chief executive officer, Orange Business Services. "Today's business alliance will make cloud computing a reachable reality for global enterprises, providing for our customers' security requirements and mitigating the complexity of technical migration. Orange Business Services has built its reputation catering to the global business needs of multinationals. With industry's top cloud players we will ease the migration for our enterprise customers."

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Orange Business Services Promotes Telepresence

Companies are increasingly turning to videoconferencing solutions, whether to reduce travel costs, ensure business continuity in the event of a natural disaster, or reduce their environmental carbon footprint. Service providers are also progressively working together to advance the adoption of new video communication capabilities.

Orange Business Services is offering its Telepresence Community, a solution that provides direct access to Cisco TelePresence in 800 existing meeting suites around the world, on a free trial basis. They are also promoting service interoperability with other global service providers.

As an established global provider of fully managed Telepresence solutions, Orange Business Services offers video communication solutions for on-demand collaboration with customers, partners and suppliers -- using the immersive virtual meeting experience of Telepresence.

"Through Telepresence Community, our B2B Telepresence solution, opening our network and customer base to work with enterprises connected to other operators' networks will create a global video community," said Marc Blanchet, senior vice president, Global Communication Services, Orange Business Services.

Working Together on a Common Cause
Orange Business Services has signed an agreement with Cisco to access its service platform. Customers in the Orange Telepresence community will thereby have access to an additional 800 private and public Cisco Telepresence rooms around the world, as well as to companies already connected via Cisco.

To encourage the B2B use and adoption of Telepresence, Orange Business Services is inviting its customers to experience their Telepresence Community solution free of charge until April 1, 2011, without any commitment.

With Orange Business Services, customers benefit from the largest Telepresence network, accessible in 140 countries, and the only one certified by Cisco in 46 countries. In order to give its customers the opportunity to maximize their return on investment in Telepresence, they are pursuing an active partnership policy with several global operators.

This interoperability is already in place with one partner, recently enabling a customer of Orange Business Services -- a leader in the pharmaceuticals industry – to apply Telepresence meeting capabilities to successfully connect to one of its partners via a different service provider.

"We aim to have at least three major interconnections in place before the end of the year and will continue adding to the community as required by the demands of our growing customer base," according to Blanchet.

Solving Economic and Environmental Challenges
As French Minister of State for the Digital Economy Nathalie Kosciusko-Morizet emphasized in her commentary following a Telepresence debate held on June 9 "This conference was in itself an illustration of what Telepresence can achieve. It avoids many long and costly journeys which managers in globalized companies often need to make. This not only represents a major saving but also an obvious gain in terms of sustainable development. I can also imagine the possible effects of such a tool on remote working."

The debate entitled "The Rise in Digital Communications: a lever for emerging from the crisis" was organized in partnership with Cisco and involved 50 Orange Business Services customers spread over six sites in France and abroad.

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